Come On Kerala 2022 to take off under the patronage of Sheikh Sultan

The fourth edition of the entertainment and cultural fair 'Come On Kerala' is set to take off under the patronage of UAE Supreme Council Member and Ruler of Sharjah Dr. Sultan bin Muhammad Al Qasimi. The patronage of the Sultan of Sharjah, who has been in power for 50 years, is an honour for the Indian diaspora. The last three editions were also held under the patronage of Sheikh Sultan.

The Come On Kerala fair is being organised in collaboration with the Sharjah Chamber of Commerce and will be held on June 24, 25, and 26. The Sharjah Expo Center will be hosting the fair. Legendary Indian actors Kamal Haasan and Manju Warrier will be the chief guests.

The Sultan of Sharjah has been a long-term patron of the Malayalai community. The evolution of India-UAE trade and cultural relations since his visit to Kerala is historic. This year's Come On Kerala is coinciding with the golden jubilee of the Sultan's reign. Hence, the upcoming fair will be the largest showcase of Indian trade, entertainment, and culture after the pandemic began.

This year's Come On Kerala is coinciding with the golden jubilee of the Sultan's reign. Hence, the upcoming fair will be the largest showcase of Indian trade, entertainment, and culture after the pandemic began.

The highlight of the event will be 'Shukhran Emirat' - a programme that pays tribute to 50 Emirati citizens who left their mark by contributing to the growth of the UAE and worked closely with expatriates. It will also be a tribute to the Indian community celebrating the 75th anniversary of its independence.

One of the most notable features will be 'Boss Day Out' - a business conclave in which expatriate entrepreneurs share success mantras and create an opportunity for innovative ideas to emerge. The fair aims to strengthen India's trade ties with the Middle East. Business leaders, diplomats, and financial experts from India will attend the season.

In the wake of the India-UAE trade deal aiming to achieve $100 billion and lowering import duty for products from India, Come On Kerala is expected to give new life to the industrial sector in the Middle East. It will serve as a platform for industries to showcase their potential for investment.