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Milma to remove imprint by October 31

Milma to remove imprint by October 31

Kochi: Kerala Cooperative Milk Marketing Federation Ltd. (Milma) has assured the Kerala High Court that it will remove the imprint “fresh and pure” from its milk packets by October 31.

Milma took the decision following a High Court directive to remove the words "fresh and pure" from its products' packets which contained milk supplemented with milk powder.

While hearing a public interest litigation alleging cheating of consumers, the court had said the words "fresh and pure" on the milk packets were misleading as the manufacturer was adding milk powder to the product.

In an affidavit, Milma had pointed out that there was an agreement between Milma and NDDB on the use this symbol. It was a registered trade mark in the name of NDDB. And most of the milk federations and unions all over the country were using the symbol in their milk packets.

The affidavit said that unless skimmed milk powder was added, one would not be able to produce toned/double toned milk within the standard prescribed in Food Safety Standard regulations. NDDB was importing the skimmed milk powder.

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