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Homechevron_rightEntertainmentchevron_rightNila Madhab initiates...

Nila Madhab initiates 'green cinema' production for kids

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Nila Madhab initiates green cinema production for kids
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Mumbai: "I am Kalam" director Nila Madhab Panda has put his weight behind London's Performing Arts Labs (PAL) initiative for making kids' films in an environment-friendly and green manner.

The Green Screen Lab 2012, a joint venture between Eleeanora Images Pvt Ltd and PAL, aims to produce cinema that decentralises the organic waste, focusing on reliability, hygiene and aesthetic values. It also invites new and experienced Indian writers to come up with ideas and scripts for films, which are wholly focused on issues and experiences of children in India.

"I hope through a process like this we are able to give back something to society specially the new generation, even as we create beautiful new dreams on celluloid," Panda, CEO of Eleeanora Images Pvt Ltd, said in a statement. Under this initiative, the dedicated 'green cinema' production process largely shuns artificial lighting, sets, and usage of diesel thereby significantly reducing the carbon footprint and costs of each film.

The Green Screen Lab is supported by the Children's Film Society of India, Goethe Institute, Commonwealth Foundation, the Royal Netherlands Embassy and private donations.

PTI

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