Micromax now top mobile brand in India
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New Delhi: Micromax has unseated the global brand Samsung in India as the top handset seller in the second quarter of 2014, a study says.
Conducted by technology market research firm Counterpoint Research, it says that with a 16.6 percent share of the mobile market, Micromax is followed by Samsung with a 14.4 percent market share. However, in the smartphone segment, Micromax is still placed second with Samsung holding nearly 25 percent of the market in this section.
"The smartphone segment grew at 68 percent annually in Q2 2014 in India, and Indian brands captured more than two-thirds of the total mobile phone shipments and more than half of the smartphone shipments," the report said.
The overall mobile phone market grew at a modest two percent. Globally, Micromax is the tenth largest handset brand, by mobile shipment amounts.
