Bollywood superstar Shah Rukh Khan launched a Dh2.3 billion real-estate project, The Royal Estates, in Dubai on Wednesday.
“The product itself is more important than the endorser. If I were to sit down and say that the products I have endorsed have done well was because of me, I am taking away the goodness from those products” said Khan at a press conference in Dubai.
However, he said that the local development, a collaboration among companies Pal, Aristrocrat and Pacific Ventures, would provide homes at affordable rates and that should ideally attract buyers. An apartment unit at Royal Estates would set you back by Dh450, 000 and a town house would cost around Dh1.6million.
“My first home was a small house in Carter road in Mumbai and I still cherish it. I went on to build bigger homes but this one would always be special,” said Khan, who was recently adjudged as the World’s second richest actor.
Asked if his 2008 real-estate project in Ras Al Khaimah, SRK Boulevard, whose construction was stalled in 2010 after a glitzy launch by Khan, would be revived, he said that its revival was still in its nascent stages and declined to give a concrete timeline.