Chennai: The much-anticipated Rajinikanth starrer, 'Kochadaiyaan,' will hit the screens by the year end, with the producers planning multi-city premieres besides unveiling the audio in Tokyo, where the superstar has a huge fan following.
"The music release of the film is planned in Tokyo and multi-city premieres are being planned across Los Angeles, London and India. The film is scheduled to release towards the end of the year," producers Eros International Media said in a statement here.
Besides Rajinikanth, other top actors in the multi-lingual film include Deepika Padukone, Jackie Shroff, R Sharath Kumar and Shobana. It is being directed by Rajinikanth's daughter Soundarya R Ashwin with supervision by famous director, KS Ravikumar.
Jaya TV has bagged the satellite rights of the Tamil version while Lakshmi Ganapathy films in Hyderabad has been awarded the Telugu rights, the release said.
In a marketing blitzkrieg, the producers announced tie-up with mobile manufacturer Karbonn for the launch of five lakh 'Kochadaiyaan' merchandise.
"The tie-up with Karbon 'Kochadaiyaan' mobiles will have exclusive screen savers and images from the film along with the trailer and the signature tune of the film. These special Kochadaiyaan mobiles would be released in September/October during the audio launch of the film," the release added.
Announced earlier last year, 'Kochadaiyaan' is an action adventure film shot on performance capturing technology, similar to James Camaron's 'Avatar'.
Film buffs and Rajinikanth fans are enthusiastic about the movie, whose stills and promos have created enough pre-release buzz, as it comes from the 'Superstar' stable upon his recovery after he suffered a health scare last year.
He even flew to Singapore to receive treatment for a reported kidney ailment before being treated in two city hospitals after falling sick during the shoot of 'Raana', which remains suspended.