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Concept to can: luring Hollywood to Hyderabad

Concept to can: luring Hollywood to Hyderabad

Hyderabad: Three decades after his father, legendary Telugu actor Akkineni Nageswara Rao, started the Telugu film industry's migration from Madras (now Chennai) to Hyderabad, his actor son Akkineni Nagarjuna has embarked on an ambitious plan to attract Bollywood and Hollywood to ‘world-class production facilities’ in this southern metropolis that has grown into another destination for technology companies.

By setting up integrated film shooting floors and production facility at his Annapurna Studios, located in upscale Banjara Hills, he is providing the right ambience for top film production houses of Indian and the international cinema. He has now added five state-of-the-art, climate-controlled floors with an investment of Rs.100 crore (Rs. 1 billion/20 mn USD)) and it is already said to be receiving enquiries from Hollywood.

To be formally thrown open for movie production soon, the studio offers a one-stop solution for a filmmaker. One can step in with the concept and go out with the can (the end product), Nagarjuna, managing director of the Annapurna Studios, told select journalists.

Known for his entrepreneurship, the 52-year-old, who has vast experience in the film world, wants to raise the standards of the studio to an international level.

Acknowledging that technical standards of filmmaking in India are not at par with Hollywood, he is launching a project to train the manpower.

‘We want to start a month-long training for the crew to make them ready before Hollywood comes here,’ said Nagarjuna, who launched the International School of Film and Media here last year.

He believes India can be an outsource hub for film production, on the lines of the information technology (IT) industry.

‘They look at India as less expensive to make films. India being the highest film producing country has all the talent and infrastructure,’ said the actor, pointing out that India also offers artists at low cost and studios on low rentals.

The newly built studios, which were added to the five floors already existing on the 22-acre area, are equipped with digital interface, state-of-the-art editing suits, dubbing, animation, computer graphics and colour correction facilities.

It will soon be adding background recording rooms.

Instead of shootings at multiple locations, editing the shots at another location and giving the background music at yet another place, filmmakers can now do all of these at one place, explained Nagarjuna.

He said with the available broadband facility, the scenes shots here can be uplinked for editing in any country.


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