'Padmini' producer slams Kunchako Boban for not joining promo

Chennai: Producer of the Malayalam movie ‘Padmini’, Suvin Varkey, slammed actor Kunchako Boban for not participating in the promotion of the movie.

Responding to questions asked about the lack of promotion of the movie, the Producer said that for a filmmaker and content creator, it is the theatre response that matters and that is where the team needed the charm of stardom from its lead actor to get more footfalls in theatres.

"For Padmini, the lead actor (Kunchacko Boban), who took home Rs 2.5 crore, gave zero TV interviews, and participated in zero TV programmes or promotions," he added.

He further said that the entire promotion plan and chart of the programmes were rejected because the marketing consultant appointed by the actor's wife made a verdict watching the raw footage of the movie. It is the same thing that happened to the last 2-3 producers of his movies.

"This won't happen to a movie where this actor is a co-producer. He will sit through every TV interview and will be a guest on every TV show, but when it is an external producer, he cares the least. Because for him, it’s more fun to be in Europe chilling with friends than promoting the film for which he took home Rs 2.5 crore for 25 days of the shoot.”

"Actors also have the responsibility to market the product they get involved in. Out of the 200+ movies released in a year, you have to attract the audience to watch your movie. This is showbiz and your existence is based on the audience verdict. Don't take the viewers for granted," the Producer added.

In another statement, the producer thanked the audience of the movie, for positive responses and reviews.

He said that the movie ‘Padmini’ was a profitable affair for them, adding that whatever the Box Officer numbers are, the film was profitable.

He also thanked the production team of Senna, Sreeraj, and the entire crew which wrapped up the movie seven days ahead of its schedule.

With inputs from IANS