Top
Begin typing your search above and press return to search.
keyboard_arrow_down
Login
exit_to_app
Why Assange threatens the American dream?
access_time 2021-01-26T16:29:53+05:30
The big political stick called CBI
access_time 2021-01-26T13:39:50+05:30
Why the outcry after installing Apps?
access_time 2021-01-25T16:46:01+05:30
Two mind-sets: one here,  the other there
access_time 2021-01-20T13:57:46+05:30
DEEP READAll arrow_drop_down
How the nation treated the memories of Ambedkar
access_time 2021-01-26T12:02:34+05:30
Anti-Conversion Law: A law meant for abuse
access_time 2021-01-12T13:56:35+05:30
Syed Shahriyaar
access_time 2021-01-05T19:08:46+05:30
Reading A week in the life of Svitlana
access_time 2020-12-23T12:06:42+05:30
Hum Dekhenge- One year of Anti-CAA protests
access_time 2020-12-22T17:35:06+05:30
exit_to_app
Homechevron_rightIndiachevron_rightBARC to pause channel...

BARC to pause channel TRP ratings

text_fields
bookmark_border
BARC to pause channel TRP ratings
cancel

In a statement released on Wednesday, the Broadcast Audience Research Council announced that it would not be publishing daily TRP ratings for news channels for the next couple of months. This includes all Hindi, Regional, English News and Business News channels with immediate effect.

"BARC Board has proposed that it's Technical Committee (Tech Comm) review and augment the current standards of measuring and reporting the data of niche genres, to improve their statistical robustness and to significantly hamper the potential attempts of infiltrating the panel homes...BARC will continue to release weekly audience estimates for the genre of news by state and language," the official statement reads.

The move to overhaul measurement practises comes in the wake of TRP fraud case in which they accused major news channels like India Today of using personal data of viewers to influence TRP ratings. A former Hansa Research Group employee was arrested from UP on the 13th in connection with the case, and several prominent members of Republic TV were Mumbai Police questioned.

BARC CEO Sunil Lulla said that the organisation was committed to honesty in reporting "What India Watches".

"Besides augmenting current protocols and benchmarking them with global standards, BARC is actively exploring several options to discourage unlawful inducement of its panel home viewers and further strengthening its Code of Conduct to Address Viewership Malpractice," he said.

Punit Goenka, chairman of BARC India said that the pause was necessary to enable the media and BARC to work together to review and strengthen existing protocols.

"[This will] enable the industry to focus on collaborating for growth and well-natured competitiveness," his statement reads.

(Reported by Anjana Nair)

Show Full Article
TAGS:Republic TV India Today BARC TRP Scam 
Next Story