Top
Begin typing your search above and press return to search.
exit_to_app
Freedom in check under espionage
access_time 2021-07-24T16:03:58+05:30
The crisis is here; what of the solution?
access_time 2021-07-26T14:26:31+05:30
Gap between the worth of rich and poor lives
access_time 2021-07-23T11:22:09+05:30
When the Taliban gets set to reclaim rule
access_time 2021-07-21T12:01:43+05:30
Osip B – a password to our times
access_time 2021-07-22T08:35:27+05:30
DEEP READ
Citizenship questions at the doorstep
access_time 2021-06-13T22:58:07+05:30
Why Eid celebration is so important to Muslims
access_time 2021-05-13T12:57:08+05:30
Who can save Congress from redundancy?
access_time 2021-05-10T13:19:13+05:30
Iran and the revival of JCPOA
access_time 2021-04-23T13:21:09+05:30
exit_to_app
Homechevron_rightTechnologychevron_rightNew Facebook tool lets ...

New Facebook tool lets journalists scrutinise political ads

text_fields
bookmark_border
New Facebook tool lets journalists scrutinise political ads
cancel

San Francisco: With midterm elections in the US and general elections in several other countries knocking at the door, Facebook has rolled out a new tool that makes it easier for researchers and journalists to scrutinise Facebook ads related to politics or issues of national importance.

"We're making advertising more transparent to help prevent abuse on Facebook, especially during elections," Rob Leathern, Facebook's Director of Product Management said in a statement on Wednesday.

Facebook said its new tool, Ad Archive API, would initially be available to a group of publishers, academics and researchers in the US before opening it up more broadly.

"Input from this group will also form the basis of an Archive report that will be available starting in September," Leathern said.

The API offers ad creative, start and end date, and performance data, including total spend and impressions for ads.

It also shows demographics of people reached, including age, gender and location.

"We're greatly encouraged by trends and insights that watchdog groups, publishers and academics have unearthed since the archive launched in May. We believe this deeper analysis will increase accountability for both Facebook and advertisers," Leathern said.

Show Full Article
TAGS:
Next Story