Top
Begin typing your search above and press return to search.
Madhyamam
    keyboard_arrow_down
    Login
    exit_to_app
    exit_to_app
    Homechevron_rightIndiachevron_rightGovernment increases...

    Government increases advertisement rates for private TV channels by 11%

    text_fields
    bookmark_border
    Government increases advertisement rates for private TV channels by 11%
    cancel

    New Delhi: Information & Broadcasting Ministry on Friday increased the advertisement rates for private TV channels by around 11 per cent.

    The revision of the rates offered by the Bureau of Outreach and Communication (BOC) are based on the report of a Review Committee constituted by the ministry.

    Although the revision would lead to an increase in the rates of around 11 per cent over the rates of 2017 for most of the private TV channels, it could be of higher percentage for some others as per their reach and TV ratings, the ministry said.

    It said differential rate structures for news and non-news channels will be offered depending upon their overall reach in the country.

    The decision will also make it easier for TV channels to be empanelled with the BOC in order to take advantage of the higher rates, it said.

    Show Full Article
    TAGS:
    Web Title - Government increases advertisement rates for private TV channels by 11%
    Next Story