Top
Begin typing your search above and press return to search.
Madhyamam
    keyboard_arrow_down
    Login
    exit_to_app
    Points to ponder before the Al-Qaeda hunt
    access_time 22 Sep 2020 6:25 AM GMT
    Farmer rage and Opposition parties
    access_time 19 Sep 2020 6:51 AM GMT
    access_time 19 Sep 2020 3:50 AM GMT
    Going beyond birthday celebration
    access_time 18 Sep 2020 6:05 AM GMT
    Periyar@142-Revolutionary and Visionary
    access_time 17 Sep 2020 11:57 AM GMT
    exit_to_app
    Homechevron_rightIndiachevron_rightTwitter shows billing...

    Twitter shows billing details for political ads in India

    text_fields
    bookmark_border
    Twitter shows billing details for political ads in India
    cancel

    New Delhi: With social media turning out to be a major battleground for political parties in the upcoming Lok Sabha elections, Twitter has started to show billing details of political ads as its Ads Transparency Center for the country went live on Monday.

    The move follows a similar initiative by Facebook launched last month.

    Political campaigning ads may only be promoted via the use of Promoted Tweets and In-Stream Video Ads; no other Twitter advertising products can be used at this time.

    The Ads Transparency Center shows billing information, spend, and impression data for each promoted tweet.

    "The billing information tab shows all billing addresses -- city and state only -- associated with the ad account," Twitter said.

    Political campaigning ads on Twitter refer to ads purchased by a political party recognised by the Election Commission of India, ads purchased by a candidate and ads that advocate for or against a clearly identified candidate or political party for Indian general elections.

    Political campaigning advertisers must go through Twitter's certification process and provide profile photo, header photo, and website must be consistent with the handle's online presence.

    The biography of advertisers should also include a website that provides valid contact information, Twitter said.

    Earlier, the data from Facebook's Ad Archive report showed that advertisers in India spent over Rs 4 crore for political ads on the platform last month and more than half of the amount came from the ruling Bharatiya Janata Party and its backers.

    The Ad Archive report showed that Facebook has started taking down political ads that were placed without a disclaimer including government campaigns like Digital India.

    Show Full Article
    TAGS:
    Next Story