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Lenovo to phase out Motorola in 2016

Lenovo to phase out Motorola in 2016

Bengaluru: Motorola COO Rick Osterloh confirmed the news that its pioneering brand known for inventing hand-held Walkie-Talkie and the first cell phones would vanish by this year-end.

The plans are afoot within Lenovo to bring all mobile phones under one brand and kill the iconic Motorola brand.

"We'll slowly phase out Motorola and focus on Moto," Rick Osterloh said in an exclusive interview with CNET.

Motorola had stopped sales of its products in India after being acquired by Google in 2012, but came back after its acquisition by Lenovo with the launch of the Moto G in February last year.

Since the re-entry, Motorola has introduced the Moto E (two generations), Moto G (three generations), Moto X (two generations) and the Moto 360 smartwatch in India exclusively through e-commerce firmFlipkart.

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