New Delhi: On its 13th birthday on Friday -- and calling it "Friends Day" -- Facebook is launching new products to encourage people to connect with their friends.
"Through friendship, our world grows more connected, powerful things can happen, and lives and communities can be changed. Today, connecting is more important than ever," Facebook said in a statement.
The social media giant also released personalised "Friends Day Video" this week that users around the globe saw at the top of the News Feed in celebration of "Friends Day".
The video is a compilation of a user's Facebook friends and the memories they had shared together.
For a fun and easy way to start conversations with friends, Facebook Messenger will also highlight friendship-themed GIFs.