Tendulkar said he will take legal action soon to prevent his image from being misused. Tendulkar expressed shock over the use of his image to promote a casino.
An advertisement showing Tendulkar's picture was making the rounds on social media, showing his picture. Tendulkar took to social media to clarify that his picture was not featured in the advertisement.
"It has come to my notice that there are multiple ads being shown on social media platforms, with a morphed photo showing me endorsing a casino," Tendulkar said a statement on his Twitter handle.
"I have never endorsed gambling, tobacco, or alcohol--directly or indirectly-- in an individual capacity. It pains to see that my images are being used to mislead people," Tendulkar, who has always maintained a spotless image, said in the statement.
It was requested by the former captain of the India cricket team, the most successful batter ever, that "everyone should remain vigilant about misleading images on social media."
"While my legal team will be taking the required action, I felt it was important for me to share this information with everyone," the legendary cricketer said in the statement.