New Delhi: Instagram Head Adam Mosseri has apologised for a technical bug that the platform experienced which impacted millions of people's stories, highlights and archives around the world.
The story posts by millions of users, including social activists, were deleted globally due to the technical bug.
in a tweet on Friday Mosseri apologised to all those who felt like they could not bring attention to these incredibly important causes, and many others around the world.
Mosseri said that several people thought the company was "removing their content because of what they posted or what hashtag they used".
He clarified that the bug wasn't related to the content itself and added that a widespread issue that has been existing for a while has now been fixed.
The technical problem appeared around the National Day of Awareness of Missing and Murdered Indigenous Women, with organisations like Red Dress questioning whether their posts had been deleted deliberately.
"This day is incredibly important to raise awareness of this critical issue and support our Indigenous community on Instagram," the Instagram head said.
In an earlier tweet, The Facebook-owned company had said that some people were experiencing issues uploading and viewing stories.
"This is a widespread global technical issue not related to any particular topic and we're fixing it right now. We'll provide an update as soon as we can," it had said.