New Delhi: Smartphone brand OPPO has come out with a new marketing strategy that is 'order through WhatsApp and see the product reached at door step'. The strategy to deliver products at the doorstep is to offset the lacklustre market that has been hit by the COVID restrictions.
According to the company, customers can order any OPPO product with a WhatsApp text stating the name of the state and pin code to the company's WhatsApp number +91-9871502777 and receive a call back from the nearest retail stores from May 24, the company said in a statement.
In a statement, the company said that the initiative is in line with its longer-term Omni channel strategy and an effort towards providing support to the local store and mainline partners to sell OPPO products via WhatsApp and adding excitement to customers sitting at home.
Additionally, OPPO has extended its support towards its customers by announcing an extension on the repair warranty of all of its products until June 30, applicable to products whose warranty expires during the lockdown period.
OPPO is now manufacturing ongetse smartphone every three seconds at its 110-acre facility in Noida.
The company said recently that to ensure a seamless supply chain, the factory stocks materials for over 1.2 million phones at any given point.
With over a 10,000-strong workforce, the factory produces more than 60 lakh phones a month during peak seasons.