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SnapChat's augmented reality enables creators to make money

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Snapchat launched a new entertainment platform named 'Spotlight’ in India on Tuesday/Image from IANS

San Francisco: Snapchat has announced its upcoming augmented reality (AR) feature that could make money for its users, IANS reported citing the app's parent company, Snap.

The Verge reported that in the Lensfest developer event earlier this week, Snap announced the same and stated that the company has been working with creators to build lenses that include purchasable digital goods.

The new feature will allow users to buy goods with Snap Tokens. The company hopes that the feature will help developers to make money and motivates them to keep building.

Snap's chief technology officer, Bobby Murphy, said in a statement, "We're very optimistic that this will create more opportunities for Snapchatters to pay for the value that they're getting in our experience,"

"And then also motivate even more investment and time and effort and increase the level of quality around use cases," he said.

IANS reports that Snap is well aware that face lenses on smartphones are not the ultimate form of AR, as long-term vision requires dedicated glasses, always-on experiences and intelligent software.

Qi Pan, director of computer vision engineering at Snap, said, "If I do choose to put a piece of hardware on my face, It has to be adding value to my life almost every minute that I'm wearing it; otherwise, I will choose not to do it."

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TAGS:SnapChat technology augmented reality 
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