New Delhi: American multimedia messaging app Snapchat launched a new entertainment platform named 'Spotlight' in India on Tuesday. It is a replica of Tik Tok ,a Chinese user generated content creation app which is banned in the nation.
According to the company, Spotlight surfaces the most entertaining snaps from the Snapchat community all in one place and will become tailored to each Snapchatter over time, based on their preferences and favourites.
Over a 5 billion snapare created each day among the Snapchat community. So, Spotlight target to vitalize the community and reach out to a larger audience in a new way.
Spotlight prioritize snap chatter's well being, though it has been designed to entertain them. Spotlight restricts public comments and moderates the content generated.The content guidelines of Spotlight should be fulfilled to submit snaps and receive distribution.
Spotlight is now available in Mexico and Brazil too. It has been launched in US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany and France previously.