Tiki, Short-video making app to stop operations in India from June 27
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New Delhi; The short video creation app Tiki has announced that it would stop operating in India as of June 27. Users will no longer be able to access their preferred live streams or short videos to watch or upload their own.
The app, which, according to data from Sensor Tower, has roughly 35 million monthly active users in the nation, wrote in a message that it was sorry to have to let users know that Tiki will be ceasing operations.
"As of 11.59 pm India Time, June 27, 2023, all Tiki functions and services will cease. The Tiki app will no longer be available for download from app stores," the company said in the message posted on Twitter.
"We want to inform you that all user data will be permanently deleted from our servers located in India and Singapore," it added.
The company alerted users to download any videos "that are dear to you" before the shutdown.
"Additionally, please remember to withdraw any T coins you may have before the 27th. You can withdraw them on your own in the app. Unfortunately, we won't be able to provide any assistance or support after the shutdown date," Tiki added.
It said that recent challenges faced by the tech industry have led to the closure of numerous startups, including Tiki.
"Despite being a small startup operating in Singapore and India, Tiki has always stood for being 'A Place for Real Talents'. We are immensely proud and grateful for the Tiki Family comprising creators and users like you," the company further said.
Tiki's exit comes at a time when the popularity of short-video apps has exploded in India.
Moreover, with the ban on TikTok, many Indian short-form apps have emerged as alternatives, attracting millions of users.
According to market consultancy firm Redseer, Indian short-form video (SFV) market monetisation is at the cusp of a breakout and could potentially be an opportunity of $8-12 billion by 2030, owing to an increase in the adoption and usage of smartphones.
