The BJP is focusing on its Hindutva agenda and campaigning with a song that highlights Ayodhya, Kashi, and Mathura as its key themes in an effort to form a government for the second time in a row in Uttar Pradesh.
Ayodhya, Kashi, and Mathura are mentioned in a new theme song launched by BJP Lok Sabha member Manoj Tiwari.
In this theme song, the builders of Ram temple talk about the projects in Ayodhya and Kashi Vishwanath, and about Mathura's future.
It is clear from the fact that veteran BJP leaders have begun spreading this theme song on social media how important it will be for the saffron party's campaigning.
Throughout the campaign, the theme song is intended to woo the electorate.
In this video song, you will see a model of the Ram temple at Ayodhya, a programme of Uttar Pradesh Chief Minister Yogi Adityanath, and a video of Prime Minister Narendra Modi visiting the temple city. This video also shows Modi's visit to Varanasi and Adityanath's road show in Mathura.Keshav Prasad Maurya and Dinesh Sharma, as well as Swatantra Dev Singh, are also featured.
Party MPs and leaders, including Cabinet Minister Giriraj Singh and party spokesperson Sambit Patra, are tweeting the party's theme song.
The song for Ayodhya sayd: "Mandir ab banne laga hai, bhagwa rang chadhne laga hai, mandir jab ban jayega soch nazara kya hoga. Desh humara soch ke dekho... is se pyara kya hoga."
For Varanasi, the song is: "Kashi ab sajne lage hai, damru bhi bajne laga hai. Damru jab asar karega soch nazara kya hoga. Desh humara soch ke dekho... is se pyara kya hoga"
And, the song for Mathura says, "Mathura bhi sajne laga hai, bansi ab bajne lagi hai, bansi jab baj jayegi, soch nazara kya hoga."