Bollywood superstar Amitabh Bachchan has issued a notice against advertiser Kamala Pasand Pan Masala as the advertiser has allegedly not withdrawn commercials featuring him despite Bachchan having terminated his contract with the brand last month. The actor reportedly withdrew from the brand after it was pointed out that he was encouraging "surrogate advertising" where a product is sold under in disguise as another kind of product.
In October, a letter was addressed to Amitabh Bachchan and Shekhar Salkar, President National Organization For Tobacco Eradication. It stated that the pan masala affects the health of the citizens and that Bachchan should withdraw from the campaign, which he did shortly after.
However, despite terminating the contract and requesting to withdraw the ads featuring him, Kamala Pasand is yet to abide by the same. A source from the industry told Bollywood Hungama that a legal notice has been sent to Kamala Pasand to stop Broadcasting the TV commercials with Mr. Bachchan immediately. The notice was sent after it was observed that despite termination of the Endorsement agreement Kamala Pasand has ignored the same and continues to air the TV commercials featuring Bachchan.