UAE joins TiK ToK for a winsome plan for internet safety
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Dubai: UAE's Media Regulatory Office has already people thinking over their activity online, launching the biggest campaign partnering with TiKToK.
The Ministry of Culture and Youth intended to increase the awareness of dangerous challenges on the internet, ensuring safe environs on different platform—especially for the youth, according to Dr. Rashid Khalfan Al-Nuaimi, who is the executive director of the Media Regulatory Office.
According to him the campaign goes along with ongoing efforts to further develop digital safety in the country.
"Such initiatives strive to provide safe environments for all internet and different platform users, especially the youth," he added.
A series of videos in multiple languages, featuring select content creators, will teach the challenges of the digital world, and the importance of safe internet usage.
These include Abdullah Hattawi, who has been part of the Dubai Police stunt team, TV and social media personality Azza Zarour, and entrepreneur and influencer Karen Wazen, Arab News reported.
Content creators will each focus different aspects of internet safety, with Hattawi coming up with his stunt videos, where Zarour will teach fun and safety, and Wazen will have dialogue with children and teenagers.
The campaign follows last month's launch of the region's first Safety Advisory Council.
"While dangerous challenges and hoaxes are an industry-wide challenge, we at TikTok share the interests of parents and caregivers in this mission, which is why we are committed to working with external experts to inform our work," said Farah Tukan, head of public policy for TikTok in the Middle East, Turkey, Africa and Pakistan.
